CPT
Product Catalogue and Transparency
Catalogo Prodotti e Trasparenza (Product and Transparency Catalogue) is a new platform designed by Cabel to support the marketing area. More specifically, the system enables to configure the offer along the placement channels and the various sectors in an integrated manner. It provides a basis for realizing a multichannel placement strategy through various applications and manages the information documentation during the product design and placement phase.
HOW IT WORKS
The service provides a platform for defining marketed products so as to enable centralized management aimed at characterizing and classifying – even for IFRS9 purposes – the products at issue.
PURPOSE
• integrated configuration of the banking offer (products, packages, agreements) in an integrated manner through placement channels and the various sectors;
• implementation of multi-channel placement strategies;
• configuration and management of informational documentation during the design and placement phase at both the sector and sub-sector level;
• management of decision-making processes at the product,
package, sector and sub-sector level.
CPT enables to
FUNCTIONALITIES
INTUITIVE MENU
Comprised of three macro-sections: administration, activities and catalogue.
ROLE PROFILING AND DECISION-MAKING PROCESS
Involves three phases: proposal, opinions and decision making.
STEP-BY-STEP GUIDED PROCESSES
Work can be saved in the event of suspension.
RESEARCH FILTERS
A filtering system facilitates the search for products, items, industry, etc.
FUNCTIONALITIES
Possibility of duplication, modification, historical display or card query for each product.
Sales network support
CPT is a practical and intuitive platform that provides a complete dashboard for the bank’s commercial network.
In this way, the entire sales network is able to combine centralized management with the extensive utilization of the platform in a practical and intuitive manner.
